Does anyone else love read the marketing plans on the back of ARCs? Because if I happen to get an ARC, the marketing plan is the first thing I read.
I don't know why I enjoy this so much. Maybe it's because usually I don't ever come across half the stuff on the marketing plans.
But one thing I will have to find is this [from the Twenty Boy Summer by Sarah Ockler ARC]:
"Aggressive Promotion on ww.lb-teens.com"
Am I the only one who gets a mental image of someone who works at Little, Brown going around to teens, getting right up in their face, and yelling something like "READ THIS BOOK NOW!"
I mean, what do they mean by"aggressive"? Would someone like to tell me?
I don't have much experience with ARCs, but I do like to read the backs. It gives you so much insight into the marketing ploys!
ReplyDeleteThat's too funny!
ReplyDeleteI used to work in the marketing department of a book distributor so I did get to see the marketing plans for books.
I think they just mean that they will be using that site frequently to get the word out about the book.
Did you enjoy the book?
Jessica: I haven't read it yet. I just got it today. (: But I can't wait to. It looks great.
ReplyDeleteI don't read them first....but I probably read it before I start the book.
ReplyDeleteBut that is too funny!!
I totally love reading those too! And comparing them to others and then see if I notice those things actually happening lol. And I totally agree with you, "READ THIS BOOK NOWWWWWWWWWW OR ELSEEEEEEEEE!"
ReplyDeletehahah it does sound like that! how funny. but yeah, i guess it just means promoting it a TON on that site. I love reading the marketing plans too though. It's cool to see the differences in what they do for books.
ReplyDelete-Lauren
I always read it. They are so fun
ReplyDeleteI love reading them, too! Actually, as soon as I get an ARC in mail, I flip it over and read the marketing plans. I find them interesting, for some reason.
ReplyDeleteAlso, I saw that whole aggressive promotion on my ARC Twenty Boy Summer and thought the exact same thing. lol
I asked Sarah about this today because she mentioned this post. She wasn't sure what it means but she is going to ask.
ReplyDeleteYeah I like reading the marketing plans as well. :)
ReplyDeleteI think it means that they'll be promoting it a lot--y'know sending ARC's to tons of YA reviewers, making ad's, and just getting the book out there.
Oh, fabulous post! I always read the marketing plans, too. Sometimes the stuff the list seems a little odd and random. :)
ReplyDelete